The Row’s Mary-Kate and Ashley Olsen, those elusive twins of luxurious cool, offer a glimpse at what makes them tick.
It’s funny. In reality, The Row’s Mary-Kate and Ashley Olsen are modern-day Garbos: glamorous, smart, at the top of their game and able to pick and choose where, when and why they are seen or heard. And yet, they are on television nearly every day in reruns of the saccharine-sweet family comedy Full House, which made them household names and faces in the late ’80s and into the ’90s. If you were a tween in the ’90s, the Olsens were everywhere—in magazines, in straight-to-video movies, on school folders, key rings, T-shirts and anything else young people like to buy that can be emblazoned with the faces of their idols.
Since then, the twins have carefully and masterfully rebranded themselves as queens of elusive cool (perhaps in counterpoint to those ubiquitous reruns).