Shopping for Vintage Fashion: How the Internet Has Transformed It

Wall Street Journal, January 2017

Excerpt

A guide to navigating the online vintage marketplace—a far cry from the dusty basement boutiques of old—and hunting down historic deals.

Buying a 1970s Chanel 2.55 bag or a candy-wrapper Latex top from Helmut Lang’s fall 1994 collection is now as easy as typing those exact words into Google. Well, almost.

The internet has transformed the often musty displays of secondhand stores and hard-to-access racks of top-notch consignors into an organized, global treasure trove.

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