Credits and love: Maria Del Rio

Emily Holt’s Hero Shop

Tory Daily, 2016


When Emily Holt moved from New York City to San Francisco a few years ago, she spotted an opportunity. For such a vibrant epicenter of culture, it was missing a one-stop boutique that offers the best and most stylish in fashion and home goods from around the world. Think Colette, West Coast-style. With an entrepreneurial spirit and an impeccable eye, having been a fashion writer for Vogue and Women’s Wear Daily among others, Holt recently opened Hero Shop. Here, she tells us more.

Hero Shop is…
A fashion and lifestyle store that mixes thoughtful design with innovation and play.

And the inspiration behind it is…
To introduce new, exciting designers from around the world to San Francisco and to introduce talented San Francisco brands and makers to the world.

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